Reports 11 Min Read

The Power of SMS in the Banking and Finance Sector

As smartphones have become more integrated in our everyday life, it’s no surprise that financial institutions are adopting a mobile-first customer experience that goes beyond simple transactional style alerts. In fact, research by Gartner supports this. Their study showed that SMS open rates are as high as 98% compared to just 20% for emails - a clear indicator that financial institutions need SMS solutions. With SMS as a digital touchpoint financial companies are better positioned to engage customers, build trust, and decrease calls made to contact center.